Strategy & Planning for Successful Marketing

Your customers will have to "live" inside your website for a period of time. You also will have to do business around your corporate image. Because of this some real-world architectural principles apply to any marketing & web project planning. This means long before we talk about technology requirements, bring in a creative director or discuss cost we need to find out who you are, what kind of results are you looking for and what are the goals for your brand.

The days of goals being strictly bottom line are gone. Large corporations face the daunting task of rebranding themselves due to the stereotype of "we are a company that only cares about profit". The information generation has raised the expectations of modern consumers. Now companies are facing more hurdles — than just making money. Customers demand global responsibility, ethical labor, and transparent business practices. With social media movement companies now fully understand the importance of owning their image. Every project starts with us understanding where you as a company want to take your brand, and how we can use our proven workflow, unmatched creative talent and understanding of how to navigate an ever changing technology landscape to deliver success.

• Brand Discovery
• Needs Analysis
• Technology Consultation
• Customer & Market Research
• Usability Consultation
• Competitive Analysis

Digital Marketing — The Game Has Changed

It is no longer news that marketing, just like everything else has gone digital. Companies want to focus their time and effort putting their message where their customers and future customers are. That's here on the internet. Be careful because the internet's landscape is also changing quickly from the Web, to Mobile Platforms, to Social Networks, and now to Virtual Spaces.

The fundamental rules of brand building aren't changing. Using new technology won't in itself bring your company success; S collective will keep your digital communication strategy creative, engaging and relevant. We provide solutions from creating your centralized web destination hub ( www.yourcompany.com ) to supporting the growth of online communities around your product and services. No longer can you afford to think of your website as an electronic brochure, but a fertile ground for building long lasting customer relationships.

Web development is only the beginning of digital marketing, we also offer the following:

• Web Design & Development
• Social Media Marketing
• Video Production
• Email Marketing
• Search Engine Marketing
• Lead Generation
• Pay Per Click Advertising
• E-Commerce
• Conversion Optimization
• Copy & Content Creation
• Web Analytics

Design & Creative - We Create User Experience

Many people think design is all about aesthetics. While making something look amazing is always our goal, understanding design is about so much more. First there are Designers & Developers, very few achieve perfection doing both, because it's a lifetime commitment to master each role. Our creative team (designers) spends their entire life at S Collective being not only creative but merging creativity & usability, information architecture, product strategy, typography and business goals.

• User Experience Design
• Web Design / Redesign
• Graphic Design
• Logo Design
• Print Media / CMYK
• User Interface Design

Technology — Web Developers are not software developers, that's why we're hired

S Collective has a diverse team. From creative to computer mathematics we've got your projects needs covered. Our software developers & system administrators have 20 combined years of experience, and they create the bridge from design to functionality. During our initial needs assessment we reach out to your company's CTO (Chief Technology Officer) or lead IT personal to discuss what your company needs to support a full service digital marketing campaign.

We provide full service, high performance hosting solutions. Most companies have heard the well marketed hosting companies offering web hosting for $9.00 a month, and for some projects that more than adequate. Some of today's more interactive web solutions will require a deeper hosting solution than this. We have almost endless tiers of hosting options to make sure your project is sitting on its most efficient service.

We've stepped in and performed CTO duties for many companies during their early growth stages, and can train your staff on any platform we launch. We would also be more than happy to handle the service in house, but stand ready to make a seamless transfer of responsibilities to full time CTO / IT department when your company is ready.

We're a modern web and marketing company focused on delivering adaptive and complex web projects including open source solutions, custom development and mobile application development. Our experience covers a wide variety of content management solutions and development platforms including Drupal, Expression Engine, WordPress, Joomla, Magento Commerce, Volusion, Shopify, Sunshop, Zencart and Zend Framework.

• High Performance Web Hosting
• Information Technology
• Content Management
• High Volume E-Commerce Solutions
• Linux, Apache, MySQL & PHP (LAMP)
• Dynamic Web Development
• HTTPS / Security
• Server Administration
• Microsoft Exchange

Video Production — Nothing Communicates Better

Not only are we marketing & and web company, but we're also a video production company. We're story-tellers. And we're good at it. Our job is to deliver your brand message in a way that provides the ultimate in entertainment and utility, but more importantly, establishes an emotional connection with your target audience, be it on TV, the web, a mobile device, or wall.

Web video is changing the way brands deliver their message. Studies indicate that users aren't spending a lot of time reading the beautiful copy you've laid out on your website. We want to give them the option of leaning back in their chairs, and enjoying a fresh way to learn about your brand's products and services.

We approach each project as an opportunity to form a fresh, unique understanding between your brand and your audience. We like to inspire loyalty to and love a good challenge.

• Full Service Video
• Viral Video Marketing
• Video Testimonials
• Video Shopping Carts
• Web Video Marketing
• Broadcast Video