Case Study
VerifyTouch
What They Needed
Verify touch is a brand new company, offering state of the art technology to help revolutionize the security industry. While sometimes it seems their products are ahead of their time, no doubt soon these products will be involved in our everyday life. Verifytouch.com is a resource for “finger-print” security devices better known as biometrics. These devices use your fingerprint as a unique identifier to allow access to computer data security and vehicle security systems. We delivered a website and video marketing package to help launch the company.
What We Did
Verifytouch.com’s products needed not only a website, but we needed to help potential customers understand how the product could help them in their everyday life. We achieved this by producing a 3 series video marketing campaign that allows users to view a quick video to help deliver a better understanding how the product works. Our video production team did market research to understand what the key points customers consider when purchasing new security devices and who those customers are. We targeted specific verticals, first families who could benefit from knowing their children’s vehicles could be started only when their parents wanted them to start. Secondly we targeted their IT security hardware to small business owners who may not have the infrastructure to purchase large enterprise class security systems.
The Result
Verifytouch touch now has a beautiful website, online store and video marketing materials to meet the demands of their staff. There sales team can now go into the market knowing they’re backed up by a fully functioning support system that can answer any questions about the technology and work around the clock allow customers the sales team has met, to place orders online.